Tag Archives: ESB Archives

Exhibition Taster: Previously unseen pamphlets

When Electric Generations opens at dlr LexIcon on 2 October 2017, and subsequently travels to Manchester in March next year, visitors will have the opportunity to view previously unseen advertisements and pamphlets from ESB Archives. To learn more about one of those pamphlets, head over to ESB’s blog.

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ESB Advertising: The Early Years

By Deirdre McParland, ESB Archives

From the very beginning of the Shannon Scheme, quality advertising was used to inform, encourage and entertain the public on the benefits of electricity. Electricity was a new technology and while available in towns and cities from local suppliers since the turn of the century, its use was limited. Through the medium of advertising, ESB sought to convince the population of Ireland that electricity was not only perfectly safe but also easy to use and would transform the lives of Irish people for ever.

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Love, Obey and Carry Water: Electricity in the Irish Countryside

In our last blog post, Ciara Meehan looked at how Dublin housewives converted to electricity in the 1960s. In this latest post, Lorna Sixsmith explores the experience of the rural dweller.

Guest Post from author Lorna Sixsmith.

While townspeople were buying electric cookers, refrigerators and dishwashers for their kitchens, using electric irons for their clothes and electric tongs to curl their hair in the 1950s and 1960s, were country people able to avail of the same modern conveniences?

The contrast between town and country facilities was highlighted in many publications:

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